The Volvo V60 makes its entry onto the car market with its sights firmly set on giving the all-new S60 sedan model a tough match over the title of "The Most Dynamic Volvo Model Ever".
"Many of the customers who had an advance look at the new V60 during the development process feel that its attitude is at least as sporty as that of the all-new S60," says Volvo Cars Design Director Peter Horbury.
No less than 90 percent of the annual Volvo V60 production of 50,000 cars will find European buyers.
"The typical sports wagon customer is an S60 buyer who would like some extra space and flexibility, but without the slightest compromise on sporty design and exciting driving properties," says Volvo Cars President and CEO Stephen Odell, and adds:
"The competition is razor-sharp and the customers in this segment know exactly what they want. That is why we have further boosted the interior's sense of exclusive quality and packed the car with safety- and comfort-related technical innovations. The result is a truly unique sports wagon, in total harmony with its sporty attitude."
Coupe rather than estate car
The pronounced wedge shape and the slim coupe-like roof line of the new Volvo V60 are accompanied by the shoulder profile along the car's sides, creating a gentle yet powerful double wave from the headlamps at the front to the tail lamps at the rear.
"From the design viewpoint the focus was on making the car as close to a coupe as possible, while retaining that handy extra space at the rear. Our sports wagon does not aim to compete with the traditional estate car. For the customer who wants a lot of load space, there is our V70 or XC70," says Örjan Sterner, head of exterior design for the new Volvo V60. He adds: "The dip in the middle of the double wave visually pushes the car down. This enhances the stance and makes the car look sleeker and lower. The sculpted bonnet and the short overhangs front and rear also emphasise the sports car feel."